Many times we may think that a technology that is presented as revolutionary is going to be a great success, but Apple It has shown us that there is no point in presenting something that can be extremely interesting if users cannot get hold of it later. In this case, the company’s own CEO, Tim Cook, has indicated in an interview that the mixed reality glasses Vision Pro They are not for everyone, the reason why many people do not want to buy it is actually the price they have, since as we well know, they went on sale for $3,500.
Many times the products presented by some brands do not usually have the success that is expected, and we can see that, although they represent an extremely great advance in terms of technology, they do not have a truly affordable price at first, while others remain without They will be available some time after their launch. Apple is characterized by creating unique devices, both in aesthetics and specifications as well as in price, practically making it a brand that not too many people can have, and even less so when one of its products has a price as high as is the case with the Vision Pro.
An Apple product that has not turned out to be a sales success
During the last few months we have seen how Apple has wanted to offer a wide variety of products that have many new features, the iPhone is probably one of the best smartphones that we can find on the market, while the computers they have have certain advantages. But the main problem that the company faces is the fact that its products are really expensive, making them aimed at a much smaller audience than they can imagine, even when they launch a new system that offers great technological advances.
This is the case of the Vision Proand the company’s own CEO, Tim Cook, has admitted that it is not a product for the masses, but rather it is more oriented for those people who want to have what he calls “the technology of tomorrow.” This is a marketing strategy that the brand has been following for a long time, and since its inception they have always sought to offer truly innovative technologies that not many people can access from the beginning, either because of the price they have, performance, or because they do not inspire enough confidence.
Although this is not something that has gone very well with the mixed reality glasses, they surely did not plan, after investing some billion dollars, that the first sales in the month of July would not exceed 100,000 shipments in the US. This is one of the reasons why the company has brought forward the arrival of this device to the rest of the countries, although the forecasts are still not exactly good, since even with the global launch, it is possible that the company will not reach the goal of half a million sales this year.
