Having sold millions of copies, Black Myth Wukong has just boosted the PlayStation market in China since, originally, the country was not at all Sony’s primary target.
Black Myth Wukong blows everything up!
You’re probably familiar with Black Myth Wukong’s success, especially on Steam where it’s the second most popular game on Valve’s store. Game Science’s action RPG aims to change the paradigm of the Chinese console gaming market, as it could inspire other talented studios to release titles globally, benefiting both gamers and companies.
However, Bloomberg reported that the PS5 was also favored in the Chinese market thanks to Black Myth Wukong, which is said to have triggered “an unusual wave of PlayStation 5 purchases”. They mention that Sony’s console became the best-selling item on the country’s largest electronics store, Alibaba, a week before the title’s launch, and it wouldn’t be surprising if this good momentum continued for a few weeks, given that Game Science’s RPG was a bigger success than expected.
This is important for Sony, because China is not PlayStation’s main market. In fact, consoles have been a niche market in the country and, lately, we have seen the Japanese company’s efforts to penetrate this territory, such as the presence at the ChinaJoy event with the participation of Phantom Blade Zero. As a result, Sony’s sales have doubled compared to the same period last year.
Wukong could boost Chinese market
This is the conclusion of market analysts. Niko Partners. Black Myth Wukong represents the ability of Chinese studios to compete with Western and Japanese studios. The fact that a paid title versus a free title like this has succeeded in China also signifies a change in market dynamics. Even the developer of Phantom Blade Zero has said that Black Myth Wukong could help the Chinese market, and this is something we should see over time. In Korea, the success of Stellar Blade or Lies of P has prompted the government to become a “showcase” for publishers and invest millions in the industry.
