Linda Yaccarino, CEO
Linda Yaccarino – CEO X
Speaking at the Cannes Lions International Festival of Creativity in France, Yaccarino highlighted the innovation strides the company has made under her leadership since Elon Musk acquired Twitter in 2022.
“We’re really redefining what users expect and trust from the company. The scope of our vision is broad and advances at an unprecedented pace of innovation.”
“Everything app”
Introducing payment functionality is part of Musk’s vision for Twitter to become an “everything app,” including services from banking to dating. The upcoming financial ecosystem aims to integrate many technical features, providing users with many new experiences.
The feature will initially focus on fiat currencies but is being developed with the potential to support crypto payments in the future. This is in line with Musk’s enthusiasm for Dogecoin, although there has been no official confirmation of the token’s integration.
X made significant progress, winning three money transmitter licenses last July, laying the foundation for its new payment system. Yaccarino emphasized that this development will provide users with many new experiences, changing the way they interact and transact on the platform.
“There are so many new things to experience. Once payments are rolled out – starting with the US – the financial system will appear on the platform.”
Innovate quickly
In addition to payments, X is planning to introduce other functions, including video calling and job search features. These additions are part of a broader strategy to enhance the platform’s utility, making it a comprehensive destination for both personal and professional networking.
Yaccarino emphasized the company’s rapid innovation and expanded technical capabilities. She said the changes made to the platform have increased the amount of information available to users exponentially.
Under her leadership, X transformed from a simple text-based platform to one that incorporated advanced features such as artificial intelligence, audio calling, and video streaming. These changes have improved platform time spent and user engagement metrics in recent months, showing a positive growth trend.
Additionally, the return of major advertisers has been a key part of X’s recent success. Yaccarino noted that 90% of the top 100 advertisers have returned to the platform, a sign for see growing confidence in the platform’s new direction.
Itadori
According to Cryptoslate
