Two years ago we saw how Intel tried to enter the dedicated graphics card market with the Arc series, a series of components that offered decent performance, but could not catch up with the two brands specialized in this field, so it did not. They got too high a market share. Now we know that Intel does not want to leave aside the dedicated GPU project, but it will not be their first option, and they will really seek to focus on creating the best graphics integrated for your processorssince they indicate that it seems more important to them currently.
Intel has gone through many problems in recent years, not only at the processor level, but they have also had minimal sales in other sectors such as dedicated graphics cards, which they surely did not expect to have such a bad reception among users. users. Although the company is doing everything possible to keep them in the spotlight, they are the first to recognize that it should not be a priority, for the simple fact that it is really difficult to compete in this aspect with both NVIDIA and AMD, two companies that They have a really strong sales base.
Intel will not leave Arc aside, but it will not be its main focus
One of the biggest problems that the company that created the Lunar Lake has had in recent years is the difficulties they have in launching CPUs, the production problems and everything they have had to manage due to the failures of the processors of the last two generations. This has caused quite a few layoffs and a series of cuts that have ended up decreeing what the company’s plans will be for the coming years, and one of them will be integrated graphics based on the new generation Arc Xe2 architecture, reducing the need for discrete graphics.
As indicated by the company’s own CEO, Pat Gelsinger, they are seeking to greatly simplify all the developments they have to seek the greatest possible efficiency, and having such varied SKUs can be something negative considering how complicated it is. manufacture them.
“We have taken steps to simplify the product line, have fewer SKUs to cover the market, and we are focused on the efficiencies associated with that… The large integrated graphics capabilities will reduce the need for discrete graphics in the market in the future.”
As we can well imagine, the fact that they indicate that they have a lesser need to develop dedicated graphics does not imply that they are going to completely abandon their creation, and among other things we still have to wait until early 2025 to see the launch of the new generation of GPUs that they have prepared, Battlemage. But since the first generation came onto the market, the brand realized how difficult it was to compete against NVIDIA and AMD, so, although they have improved their performance considerably at the software level, they recognize that they are not at the level yet, so the new graphics could have a really limited stock.
