And this is so because in the last hours, Microsoft has started an advertising campaign that is, to say the least, confusing, or at least tries to demonstrate that we are facing the most versatile gaming ecosystem that exists, that we can enjoy it anywhere and without the traditional limitations of a machine anchored to the living room television, as is the case with Sony with its current PS5. Or that’s how, at least, everyone understands it.
Does Microsoft know what an Xbox is?
That is the question we have all asked ourselves after seeing the advertising campaign that has been launched in the purest nineties style. That is to say, with advertising pages of those that were inserted in the printed media of the time and that are a faithful reflection of the intentions that those of Phil Spencer for years. And the simplest summary we can make is that any device with a screen and an internet connection can be a Xbox.
In a message published on his social networks by Geoff Keighley, the person in charge of The Game Awardsyou can see in detail the entire list of devices that Microsoft considers them to be a Xbox thanks to the fact that they can either run games natively or connect to the application Xbox Game Pass to enjoy in streaming of many of the games in the catalog. So start counting…
Xbox has announced its new ad campaign “THIS IS AN XBOX.” https://t.co/UZVEesy7Xm
November 14, 2024 • 16:04
For Microsoft, not only Xbox Series X|S are an Xbox as such, but also our laptop, our smartphoneour handheld PC (in this case an Asus ROG Ally X appears), a Meta Quest 3, a Smart TV or an Amazon Fire TV Stick. So from today, all these places where we can play take their nature as branches of Xboxand therefore this is how we can treat them.
Does Microsoft no longer want to sell consoles?
With this campaign it is very clear that, starting today officially, Microsoft he doesn’t give a damn about selling a few Xbox Series X|S and it doesn’t matter if PS5 doubles or triples its park because its war is somewhere else, because the core of your business is no longer the hardware, but rather the software: Xbox Game Pass with its almost 500 games and all the studios they have bought to also squeeze PlayStation users.
With decisions like this, one ends up wondering if there will be a new console Xbox in the next generation. Do you really Microsoft Do you need one after seeing this advertisement?
