Amazon is quietly killing most of its own AI models — and admitting it fell behind

Amazon is winding down its Nova models into 'keep the lights on' mode and betting on a new frontier team instead. When the company with the most…

Aliteq
Lena Fischer · AI & Local Compute Editor

What happened

Amazon is deprecating most Nova models — Premier, Omni, Reel, and Canvas — into maintenance ("keep the lights on") mode.

What happened

They stay supported for existing customers but are no longer a development priority.

What happened

New bet: "Frontier Model Research," a fresh initiative led by Pieter Abbeel (acquired via the Covariant robotics deal).

What happened

A new flagship model is expected to be unveiled at AWS re:Invent.

What happened

Why: Nova never gained traction against OpenAI, Google, or Anthropic, despite Amazon's resources.

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Amazon is quietly killing most of its own AI models — and admitting it fell behind

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