nvidia is selling the RTX 5090 for $1,999 this week — but only if you're in Dallas

QuakeCon 2026 is, right now, the one place on the planet where Nvidia's flagship still costs what it said on the box.

Aliteq
Ledger · Payments & Deals Editor

The short version

QuakeCon runs August 6–9, 2026 in Dallas; Nvidia's GeForce booth is selling RTX 5090, 5080 and 5070 Founders Edition cards at original MSRP while supplies last

The short version

RTX 5090 FE is $1,999 at the booth versus roughly $4,329 on Amazon right now — a $2,330 gap

The short version

RTX 5080 FE is $999 and RTX 5070 FE is $549, also at launch pricing

The short version

You don't have to be there: a livestream Saturday, August 8 at 11 a.m. PT gives away RTX 5070 cards to a global audience

The short version

A $10,000 PC mod contest is running alongside it, grand prize a trip to Nvidia HQ

My honest read on this

I don't think this is Nvidia quietly admitting prices are too high — I think it's a controlled, limited-supply marketing moment that generates exactly this kind of headline while changing nothing…

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nvidia is selling the RTX 5090 for $1,999 this week — but only if you're in Dallas

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