PS5 sales just fell 58% — and Nintendo won by doing the one thing Sony and Microsoft wouldn't

PlayStation 5 unit sales fell 58% and Xbox hit its worst month ever after price hikes tied to the AI memory shortage — while Switch 2 grew 38% by… Aliteq Diego Santos · Gaming Editor

PS5 unit sales fell 58% year-over-year in the US in May 2026, per Circana data reported by Forbes — the platform's worst May since 2000.

Xbox had its worst month on record in May 2026, down 12% in units, even though Xbox hardware revenue rose 7% because Microsoft's own price hikes lifted the average selling price.

Nintendo Switch 2 grew 38% year-over-year in the same window and became the 1 platform in both units and dollars for the month.

Sony raised PS5 prices in April 2026 (standard model $499.99 to $649.99, a 30% jump) and PS5 Pro ($699.99 to $899.99). Microsoft raised Xbox Series X to $799.99 (+60%) and Series S to $599.99 (+71%)…

Nintendo is joining them: the Switch 2 price rises from $449.99 to $499.99 on September 1, 2026 — the exact edge that made it the summer's winner is about to shrink.

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