Cadillac announces its return to France with this large electric SUV

Cadillac formalizes its big return to the French market with the launch of the Lyriq, its new electric SUV. Combining an imposing design and cutting-edge technology, this model aims to redefine the standards of electrified luxury.

While Paris has just decided in favor of a measure aimed at tripling parking fees for heavy and polluting vehicles, mainly SUVs, in an assertive ecological approach​​. This decision, which will take effect from September 1, underlines the urgency of a transition to vehicles more environmentally friendly. Bordeaux, following this momentum, is also considering adjusting parking prices according to the weight of vehicles, in the spirit of a greener and more welcoming city.

In contrast to this context of urban transformation, General Motors recently announced its big return to Europe, and particularly in France, with a 100% electric range. The iconic brand Cadillac is at the forefront of this return, with the Lyricher first electric SUVwhich had its world premiere on August 6, 2020​​​​.

Cadillac Lyriq: American electric luxury makes a stopover in France

THE Cadillac Lyriq stands out for its advanced technical characteristics. Mounted on General Motors’ Ultium platform, it offers impressive range of 530 km, thus making it possible to cover long distances, such as the Paris-Lyon journey, without recharging. Its exterior design is imposing with sculpted lines, its iconic black grille and its panoramic glass roof, reinforcing the look top of the line of the vehicle. Inside, the Lyriq can accommodate 5 passengers contrary to what the brand had accustomed us with, for example the Escalade and its 8 passengers. It also impresses with its large, technologically advanced 33-inch curved screen.

However, the price Cadillac Lyriq for the French market remains a mystery, thus arousing curiosity and anticipation. This unknown does not prevent the enthusiasm around its arrival, planned for the second half of 2024with pre-orders available from March 23 via a specially designed digital purchasing platform. The American manufacturer also plans to inaugurate a “Cadillac City” showroom in Paris, where the Lyriq and the manufacturer’s world of electromobility will be in the spotlight with the aim of strengthening the historic link between the brand and France. .

Source : Reuters