When you search for a store, restaurant, or service on Google Maps, the first thing you see is the star it contains. Getting a lot of stars isn’t easy, but there are some tips you can follow to ensure your reputation reflects what you have to offer.
The last thing I said is important. Dissatisfied customers are quick to give a star rating, but satisfied customers tend not to give the 5-star rating they deserve, so you should make an effort to ensure that people leaving your establishment are also happy to give a star rating. their vote.
First of all, you need to consider the basics before making a proposal. Quality service. If you notice that there is a problem with your product, service, or the wait your customers have to wait to receive service, the first thing you need to do is fix that problem and fill the gap. Then, when things are perfect (or as perfect as they can be), we’ll start working on it to get a good review.
Here I’ll leave you with the basic steps first and give you some tips that I advise my clients (I manage their websites and digital presence). from this link):
- Request a review in advance.: There is nothing wrong with asking customers to leave a review if they are satisfied with your service. This can be done in person, over email, text, or social media. However, Google prohibits offering incentives in return for reviews.
- Facilitating the review process: Share a direct link to your Google Maps profile on your website, email, and business cards to make it easier for customers to leave reviews. QR codes never hurt.
- Reply to all reviews: Communicating with people who leave reviews, whether positive or negative, shows that you value customer feedback. In case of negative reviews, we will respond professionally and offer to resolve the issue. This can turn a negative experience into a positive one and potentially cause the customer to revise their initial review. Don’t respond with an argument. Otherwise it will snowball.
- Optimize your Google My Business profile: Make sure your Google Business Profile is complete and up to date. Include a detailed description, choose the right categories, upload high-quality photos, and update your contact information and business hours.
- Promote on social networks: Use your social media accounts to remind your followers that they can leave a review on Google Maps. Sharing positive ratings and reviews will encourage others to do the same.
Now let’s try a trick
How to get your customers to give you 5 stars on Google Maps
As I said, reviews are a constant effort because they need to be honest and reflect the customer’s real experience. Now you need to motivate them, and to do that, there’s nothing better than a few tricks that many people are already following.
- selfie station: Create a space in the store with an attractive background and brand-related elements for customers to take selfies. Include a sign or QR code directing people to leave a review on Google Maps. This experience can be especially effective in businesses such as coffee shops, clothing stores, and hair salons.
- “Quick Review” Card: Design a fun card or flyer with easy instructions on how to leave a review on Google Maps. You can grab customers’ attention by using humorous language or including eye-catching illustrations.
- Challenge Review: Create small challenges or games for customers where the act of leaving a review is part of the game. For example, you could have a “review roulette” where each option on the roulette wheel offers a small reward or discount for your next visit. The only condition to participate is to leave a review.
- Recognition in social networks: When customers leave reviews, give them the opportunity to be featured on social networks. You can create a monthly star customer wall or share their reviews and photos (with permission) on your profile.
- a magical moment: Identify the ideal time to request a review during the customer experience. For example, immediately after solving a customer’s problem in an unconventional way, or when the customer verbally expresses satisfaction. Take advantage of that moment of high satisfaction and politely ask for a review.
- Custom Audit Experience: After a customer leaves a review, send a short video or a thank you message. Although this step comes after a review, it can build loyalty and promote positive reviews among your customers’ friends.
Remember, your focus should always be on providing a great customer experience. These tips should be the icing on the cake to motivate your customers to share their positive experiences, but the foundation of a 5-star review is always the high-quality service or product you provide.
