Apple is organizing its event on May 7 Let Loose, in other words a keynote like we are used to discovering in September or June. In any case, on paper, because this event still turns out to be quite different from the last ones that we have been able to follow. The opportunity to come back, precisely, to what distinguishes next month’s date from those that we are used to relaying.
We have already taken the time to take stock of the potential announcements expected during the presentation, which will be broadcast live on YouTube and commented on at the same time within our columns. In short, you should know that several products are expected for the occasion, including the OLED iPad Pro with M4 chip, the 12.9-inch iPad Air and its 10.9-inch little brother and the Apple Pencil. third generation. At the same time, the Apple Vision Pro could have a release date for the European market and the rest of the world (only the United States can buy the device at the moment).
The date
One month before the Worldwide Developer Conference, it’s enough rare to see two Apple Events so close together. Such events are still sometimes organized in the spring, but often it is around March or April that we are entitled to them. The last keynote of this kind dates from March 8, 2022, it was on that day that we were able to discover the new Mac Studio and the Studio Display screen, as well as two additional colors for the iPhone 13 and iPhone 13 mini or still the third generation iPhone SE.
Here are the other similar niches that we were able to list:
- the presentation of the first generation of the iPhone SE in March 2016, on the 21
- an Apple Event took place on March 27, 2018, to discover a new iPad
- on March 25, 2019, Apple Card, Apple Arcade, Apple TV+ and Apple News+ were released
- on April 20, 2021, Apple revealed the iMac M1 and AirTag, among others
Time
The May 7 keynote is organized at four o’clock (Paris time), or seven hours in California. It’s unusual. Usually, it’s at seven p.m. (Paris time) to ten o’clock on the west coast.
But then, why this hour so original?
For Mark Gurman, author of the weekly Power On newsletter, this is a good solution for reach the public more Chinese. So, with the time difference, it will be two p.m. in Shanghai, the economic capital of the Middle Kingdom, during the Apple Event. In Xi Jinping’s country, the apple firm’s sales are said to be at half-mast; the latter would therefore take advantage of this to try to reinvigorate its figures on site.
Last October’s keynote was also quite strange in terms of timing, since it was the first Apple event at night (for the Paris zone, again).
The invitation to London
Another rather exceptional point for a keynote: the journalists seem to have received an invitation to an event organized during the conference, in London. We assume that the latter will be broadcast live there, and that a handling of the Apple Vision Pro will follow.
Usually everything takes place in California. More precisely, the events are organized at the Steve Jobs Theater, a large auditorium installed within Apple Park, the headquarters of the company of the same name.
- The May 7 keynote is original because its date is very close to WWDC, which is unusual for Apple
- The organizer also seems to be organizing an event in London, where it may be possible to get hands-on with the Apple Vision Pro after the announcement of its European release date
- The keynote is organized at 4 p.m. (Paris time), compared to the usual 7 p.m. (Paris time)
