Sales of major competitors also surged with the launch of the Galaxy Ring

Oura has been facing delivery delays due to a large number of orders in recent months. The Finnish manufacturer has also partnered with Amazon.

Samsung Electronics is shaking up the connected ring market this year. The South Korean manufacturer has already presented the Galaxy Ring, which is expected to launch in the second half of 2024. If the company hasn’t yet revealed all the features or selling prices, Samsung’s strike power will nonetheless be a huge boost. .

Finnish manufacturer Oura, hitherto the market leader, has recognized the strength of its new Korean competitor and is currently trying to expand the availability of its rings. Even before the launch of the Galaxy Ring, Oura announced major changes to its economic model this week.

Oura has partnered with Amazon.

Oura Rings Although rings have so far only been available for purchase on their website, Oura is actually Announcement of partnership with Amazon To make your ring available on our e-commerce platform:

Starting today, Amazon customers in the US can find a variety of Oura smart accessories. Consumers can experience both Oura Ring Horizon and Oura Ring Heritage in Amazon’s Oura Brand Store.

Specifically, two versions of Oura Ring 3 that differ only in appearance are now available for purchase directly from Amazon in the US version. As of now, no release has been announced for Oura customers outside the U.S., which will require going through the Finnish brand’s official website. As with most connected rings, Oura offers a ring size finder so customers can try out different sizes before making their choice. Oura states that this ring sizer will also be available on Amazon US for $10.

Oura Ring sales have accelerated in recent months

Ironically, Samsung’s Galaxy Ring announcement doesn’t seem to have slowed Oura’s activities. in Second blog post Announced this Saturday, the Finnish brand explains the current delivery delays due to the ring’s success:The past few months have been special and unexpected for us. Demand for Oraling has been higher than expected and it will take time to catch up.“.

Oura is currently the market leader in connected rings, and now that Samsung is starting to spread the word about its own models, consumers are turning to the solutions currently available on the market. Oura is benefiting somewhat from the launch of the Galaxy Ring, which has put a spotlight on these types of devices.