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Saturday, May 18, 2024
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Snapchat: AI at the heart of the user experience

The second favorite social network of young people will benefit from many new features. There are several of them that use AI. As a reminder, Snapchat is one of the first to have integrated ChatGPT into its app, in the form of a new contact, named MyAI. The little white ghost on a yellow background has just announced other new features that exploit MyAI, but not only that. More basic features, including some that were awaited for a while, will see the light of day in the application very soon.

Most anticipated

Snapchat will finally add the ability to edit a messagea feature requested by users since… the beginning.

© Snapchat

It is good to specify that the modification is only possible 5 minutes after sending. The functionality will initially be available only to subscribers, then will be extended to all users.

The other new feature which was rather expected, and which all the other social networks offer, is the reaction to messages via an emoji.

© Snapchat

A late implementation when we know that Snapchat is mainly used by younger generations, but it’s better late than never!

At the same time, Snapchat is innovating and will also offer “Reactions on the map”. In the article where the app presents these additions, it is specified:

For those who chose to share their location with friends, we’re also adding a new way to spark conversations from Snap Map! Send a wave when you pass each other on the morning commute or a heart when you see that a friend has arrived safely at their destination.

AI features

Among the new possibilities that use AI in Snapchat, we find firstly “My AI Reminders”. This is a feature directly integrated into MyAI, whose objective is to use the ChatBot as an assistant that can remind us of everything. To use it, just say, for example, “Remind me to go see Grandma on Sunday morning“. It’s even possible to schedule an event and start a countdown directly in Snapchat.

Artificial intelligence will also integrate Bitmojithanks to Bitmoji AI Fashionwhich allows you to create unique looks with artificial intelligence.

Finally, the last functionality is already available and offers “AI objectives”. We’re talking about the lens of a camera here, even though they are actually filters that use AI, but speaking the term chosen by Snapchat sounds better in marketing. For example, “the AI ​​lens of the 90s” is very successful and has already been used for more than 40 million times

Mark Tyson
Mark Tyson
Freelance News Writer. Always interested in the way in which technology can change people's lives, and that is why I also advise individuals and companies when it comes to adopting all the advances in Apple devices and services.
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