AMD had a GPU price hike ready for months. it just waited for Nvidia to go first

AMD finalized this price increase weeks ago and sat on it, waiting to see if Nvidia would take the backlash first. Now that Nvidia's moved, so has…

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Nadia Rahman · Deals Editor

Buy now or wait?

If you're buying a Radeon card for gaming or local AI in the next few weeks, buy before your retailer works through its current stock. Kit price increases typically take a few weeks to show up at…

My take

Whether AMD literally waited for Nvidia or the timing is coincidence, the effect is identical: with both of the only two GPU vendors that matter raising prices in the same month, there's no…

The actual cause isn't corporate greed. It's memory

Both companies are pointing at the same root problem, and it checks out: GDDR6 spot prices have roughly tripled since late 2025, climbing from about $2.50 per gigabyte to around $7.50, as AI data…

Was this actually a waiting game?

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AMD had a GPU price hike ready for months. it just waited for Nvidia to go first

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