openai just priced its jony ive speaker at $400 — and it still won't have a screen

Bloomberg's sourcing puts OpenAI's first hardware product at $300–$400 for a 2027 launch: a donut-shaped speaker with moving parts, no display, and… Aliteq Lena Fischer · AI & Local Compute Editor

Bloomberg reports OpenAI's first hardware device will cost $300–$400, citing people familiar with the pricing.

The device is donut-shaped, made of metal, and has no screen — described as a 'physical manifestation' of ChatGPT.

It's built to be carried around the house, from a nightstand to a kitchen counter, and includes distinct moving parts.

OpenAI paid roughly $6.5 billion in May 2025 to acquire io, the hardware startup Ive co-founded with ex-Apple engineers.

Sam Altman has told employees it will be 'the coolest piece of technology that the world will have ever seen.'

Here's my problem with this, and it isn't the $400. Apple, Amazon and Google have spent a decade training people that the assistant in the room should be free with the hardware, or close to it.…

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