an RTX 5080 now costs more than an RTX 5090 did at launch. no, that's not a typo

Nvidia just hiked GPU prices for the third time this year, and for the first time it hit everything — not just the flagship. Aliteq Ravi Malhotra · Hardware Editor

ASUS's ROG Astral RTX 5080 OC launched at $1,499.99 in January 2025. Best Buy now lists it at $2,099.99 — a 40% increase.

Nvidia's RTX 5090 launched at $1,999 MSRP. The ROG Astral RTX 5090 OC is now selling for more than $4,300 on Amazon.

This is Nvidia's third GeForce price increase of 2026 — and the first to hit the entire lineup, not just the high end.

The trigger isn't Nvidia's margins. It's Samsung, which has raised DRAM and GDDR pricing roughly 90% in Q1, 50–60% in Q2, and another 20% in Q3 2026.

If you can hold off, hold off — I don't expect relief this year, though that's my read of the pattern, not a guarantee anyone's making. If you genuinely need a GPU this month, buy exactly the card…

I don't think Nvidia is gouging people just because it can. Jensen Huang doesn't need GeForce margin — the AI datacenter business dwarfs gaming revenue on Nvidia's own earnings calls. This is…

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