xbox just posted its worst physical sales number ever — barely 4 out of every 100 discs sold in the us this year

Circana's 2026 numbers put Xbox at just over 4% of new physical game sales in the US, miles behind Nintendo's 63% and PlayStation's 32%. Aliteq Diego Santos · Gaming Editor

Xbox: just over 4% of new US physical game sales in 2026, per Circana analyst Mat Piscatella.

Nintendo: 63% of the market. PlayStation: 32%. The remainder is PC collector's editions.

July 2026 US physical software sales hit an all-time low for the month, at $85 million.

The Series S ships with no disc drive at all, and Xbox Game Pass Ultimate pushes subscribers toward digital by design.

Major 2026 Xbox exclusives like Halo: Campaign Evolved and Forza Horizon 6 also launched day-one on PlayStation and PC, splitting whatever physical demand existed.

This isn't a crisis for Microsoft in isolation — Game Pass revenue doesn't show up in a disc-sales chart, and that's the point of the strategy. But it is a genuine problem for the resale market,…

What this actually means for Xbox

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