The advertising on YouTube It goes from bad to worse. The platform started a long time ago by showing an ad lasting several seconds before each playback so that users who want to see the video would have to go through there. Later, they increased the number of ads to two at the beginning of each video, and even began to put them in the middle of the video itself, with several interruptions when watching a video.
Now, everything related to YouTube advertising and ads is going to get worse.
More advertising on YouTube
Unfortunately, now Google has gone one step further with its advertising. Until now, once we saw the corresponding banner, we could watch the video normally without needing to watch another advertising clip until it was time to do so. Well, as Google executive Philipp Schindler has confirmed, its engineers are testing a new function that would force you to watch another ad when pausing the video.
That is, if we are watching a video, and for whatever reason we pause it, another ad will automatically start playing. As the Google executive assures, this is done because, when the user pauses the video, it is because they are not going to pay attention to it for a few seconds. And, thus, take the opportunity to get a little more money.
But, in case that wasn’t enough, it doesn’t end here. And there is a change that makes users even more angry. And if you return to the video before the ad ends, you will have to watch it in its entirety. That is, this type of advertising does not have a skip ad button as if they have other similar ads within the platform itself.
Function in tests
At the moment, this feature is only in the testing phase in some regions. In Spain, for example, we still do not have it enabled. But, unfortunately for the majority, in the countries where this new security measure is being tested, it is being a complete success. Therefore, it will not take long to receive it in our country.
It is clear that everything, in one way or another, ends up passing through advertising. And this will not be the only change that Google is preparing for its streaming video platform, or for its other platforms, since, little by little, the Internet giant is eliminating its free services in favor of other paid services.
At least YouTube, for now, does not have a “cheap” payment option with fewer ads like Netflix or Disney+ do. Although everything in its time.
