PC Gamer has been tracking graphics card prices every week for exactly a year now, and their own verdict, published this month, is blunt: it's never been worse. The RTX 5090 is up roughly 83% since they started watching in August 2025. That's not an isolated card, either — Newegg-tracked medians show nearly every RTX 50-series card jumping again in just the last two months. I went through what actually moved and by how much, so you know where a 'deal' this month is real and where it's just a smaller markup.
The damage, card by card
August 2026 price moves at a glance
RTX 5090
Card
$4,299.99
June 2026
$4,699.99
Aug 2026
+9% (135% over MSRP)
RTX 5070
Card
$659.99
June 2026
$899.99
Aug 2026
+36% (64% over MSRP)
RTX 5060 Ti 16GB
Card
$569.99
June 2026
$804.99
Aug 2026
+39% (88% over MSRP)
RTX 5080
Card
$1,462
June 2026
$1,500
Aug 2026
+3% (~50% over MSRP)
Card
June 2026
Aug 2026
Change
RTX 5090
$4,299.99
$4,699.99
+9% (135% over MSRP)
RTX 5070
$659.99
$899.99
+36% (64% over MSRP)
RTX 5060 Ti 16GB
$569.99
$804.99
+39% (88% over MSRP)
RTX 5080
$1,462
$1,500
+3% (~50% over MSRP)
Every one of those numbers traces back to the same root cause: GDDR7 memory costs climbing across the board, with board partners passing it straight to retail. It's not a scalping story and it's not a single-card story — it's a memory story, and it's hitting the cards with the most VRAM chips per board hardest. That's exactly why the 16GB 5060 Ti got hurt worse than the 12GB 5070 in percentage terms, even though it's the cheaper card.
GDDR7 memory costs, not scalping, are driving August 2026's GPU price surge — and the cards with the most memory chips are getting hit hardest. · Unsplash
What's still actually a fair price
AMD and Intel didn't dodge the memory shortage — they use the same GDDR6/GDDR7 supply chain everyone else does — but neither has spiked anywhere near Nvidia's numbers this cycle. Intel's Arc B580 is selling for roughly $290-310, up from a $249 launch price almost two years ago — call it 20% total, spread across nearly two years, versus Nvidia doing 36-39% in eight weeks. AMD's 16GB RX 9060 XT has moved from a $349 launch to around $423, about 21% up since mid-2025. Neither is technically "on sale." Both are just... not spiking.
Total markup vs. launch price, August 2026
RTX 5060 Ti 16GB+88%
RTX 5070+64%
RTX 5080~+50%
RX 9060 XT 16GB+21%
Arc B580~+20%
Cards I'd skip entirely this month
Why this is happening now, and when it might ease
This is a component shortage, not a marketing decision, which means nobody — Nvidia included — can promise a date it ends. Multiple outlets tracking Newegg data independently landed on similar percentage jumps in the same two-week window, which tells me this is a genuine supply signal, not one retailer repricing opportunistically. PC Gamer's own read, after a full year of weekly tracking, was that most of the lineup had actually stabilized near MSRP for stretches this year before this specific spike — so the market isn't permanently broken, it's that memory got expensive again, fast.
3/ 10
Verdict
August 2026 GPU market
Nvidia's entire RTX 50 lineup is now 50-135% over launch MSRP, driven by GDDR7 costs rather than scalping. AMD and Intel's budget cards have barely moved and are the closest thing to a real deal left. If you can wait, wait — nothing this month is a genuine bargain.
Best for: Anyone shopping who doesn't have an immediate, non-negotiable need for a GPU this week
GPU deals in August 2026 — quick answers
Are there any real GPU deals right now?
Not from Nvidia. Every RTX 50-series card is up 3-39% in the last two months alone and sitting 50-135% over its launch MSRP. AMD's RX 9060 XT and Intel's Arc B580 have moved far less and are the closest thing to fair pricing left.
Why did GPU prices spike again in August 2026?
Rising GDDR7 memory costs, according to TechPowerUp's and Tom's Hardware's independent tracking of Newegg listings. Cards with more memory chips per board, like the 16GB RTX 5060 Ti, were hit hardest in percentage terms.
Should I wait to buy a GPU right now?
If you don't have an immediate need, yes. This is a supply-driven spike, not a permanent repricing, and nobody has a reliable timeline for when GDDR7 supply loosens back up.
Which budget GPU is the best value in August 2026?
AMD's RX 9060 XT 16GB (~$423, up about 21% from its $349 launch) and Intel's Arc B580 (~$300, up about 20% from its $249 launch) are both far closer to fair pricing than anything currently in Nvidia's RTX 50 lineup.
I've watched this market long enough to know 'wait it out' isn't satisfying advice, but it's the honest one this month. Nothing in Nvidia's lineup right now is priced like a deal — it's priced like a shortage. If your build genuinely can't wait, buy the card that fits your workload and stop refreshing tracker pages hoping for a better number; if it can wait, go read what's actually worth building around instead, and check back once GDDR7 supply catches up.