Is Semrush free? Yes, with 10 reports a day. Here's what the free plan and the 7-day trial really include

Is Semrush free? Yes, with tight limits. Semrush has a free plan that needs no credit card. It includes one demo project and 10 reports a day across its main tools, which is enough to check your own site and a few competitors, not to run SEO for a business. Paid plans start at $139 a month and come with a 7-day free trial that turns into a paid subscription unless you cancel. Checked 31 October 2026 on Semrush's own pages.

What the free Semrush plan includes

Semrush's pricing page lists the free plan at "$0 /mo" and describes it as "For trying out the platform. No credit card required." Its knowledge base says it "Includes 1 demo project, 10 reports per day across all vital tools, and a limited set of AI Visibility features."

Semrush's own blog breaks the daily allowance down by tool:

For a small business that's enough to look up your own domain, check a few competitors and spot obvious site problems on your most important pages. It isn't enough to track the keywords a store actually sells on, or to audit a full product catalogue: a Shopify store with 300 products has far more than 100 URLs.

The 7-day free trial

Semrush's paid plans come with a free trial, and its knowledge base says it plainly: "After your 7-day trial, your account converts to the plan you selected unless you cancel." A few rules that catch people out:

• It turns into a paid plan. Semrush's cancellation page says that if you don't cancel before the trial ends, "the trial will automatically convert to a paid subscription."
• One trial per person. Its billing FAQ says "you can use the option to get a free trial only once", and later attempts lead to a paid monthly plan.
• No exports. "Exporting data is disabled during the trial period."
• A $1 check on your card. When you add a card, Semrush says "$1 or its equivalent will be debited from the card" to check it, and that this authorization "is not a charge" and lapses from your statement.

How to cancel the trial in time

Semrush's cancellation steps, from its knowledge base:

1. While logged in, open the cancellation form from your subscription info and answer every question. You can cancel all subscriptions or just one toolkit.
2. Semrush emails you a confirmation link that is "valid for 24 hours". Click it. Semrush is explicit: "If you do not confirm your cancellation within 24 hours, it will not be processed, and billing will continue."
3. After cancelling, "you will still be able to access Semrush on a free-level account."

So leave a full day before the trial ends, not an hour.

Refunds: why the monthly plan is the risky one

Semrush's refund policy is narrow. It offers "a one-time, 7-day money-back guarantee" only for first purchases "where the subscription term committed to is twelve months or greater", plus first add-on purchases. The request has to be in writing "within 7 calendar days". And it states: "refunds are not available for month-to-month subscriptions."

That means a trial that rolls into a monthly plan can't be refunded. If you're unsure, cancel the trial and come back later.

What the cheapest paid plan costs

Prices from Semrush's pricing page on 31 October 2026. Semrush says yearly billing saves "up to 17%".

Is the free plan enough for a small business?

For a one-off check, yes. For ongoing SEO, usually not. The free plan shows where you stand today, but 10 tracked keywords and a 100-URL audit don't cover the work of growing a store or a local business: tracking the searches that bring customers, fixing site issues across every page and watching competitors over time.

If you need that and $139 a month is too much, cheaper all-in-one tools exist. Our AI Search for Business page compares them, and before you automate any content, read what Google says about AI-written pages.