Apple

Apple AirTag 2

Longer-range Precision Finding and a louder speaker; still the best tracker for iPhone, useless on Android.

Buy it if: You use an iPhone and want to find keys, bags or luggage quickly.
Skip it if: You use Android — it's effectively useless without an iPhone.

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Who we pick it for

iPhone only: put it on the keys and the morning search is over. Stocking stuffers people use on Christmas morning — with which phones they work on →
In the bag, gate-checked or not. iPhone only — on Android, pick a tracker that works with Google's Find My Device. The carry-on tech pouch: the few things that replace the tangle →

Cheap, ubiquitous hub for the new Alexa+ assistant; ads-adjacent nudging is the Amazon tax.

The unglamorous best first buy — automate any dumb appliance for the price of lunch.

Cheap door/motion Matter sensors that finally work across Alexa, Google and Apple without a proprietary hub.

Doubles as a Matter/Thread hub with local AI detection; setup is fiddlier than a Ring.

Gift guide · 6 picks

Stocking stuffers people use on Christmas morning — with which phones they work on

Small, useful tech that gets opened and used the same day — and a note on each one saying whether it needs an iPhone.

Setup · 6 picks

The carry-on tech pouch: the few things that replace the tangle

One charger instead of three, a tracker in the bag and noise cancelling for the red-eye — the short list frequent flyers actually pack.